79
Mostly True
United States
Nike's 'just do it' tagline was inspired by the last words of Gary Gilmore, who said 'let's do it' before being executed.
The claim is verified by multiple credible sources including Wikipedia and articles from NPR and Adweek, which state that Dan Wieden was indeed inspired by the last words of convicted murderer Gary Gilmore when creating the 'Just Do It' tagline for Nike in 1988.
Individual Claims
79
Mostly True
historical
Nike's 'just do it' tagline was inspired by the last words of convicted murderer Gary Gilmore who said 'let's do it' before being executed.
The claim is supported by web evidence from several reliable sources including Wikipedia, Adweek, and NPR. These sources confirm that Dan Wieden, founder of Wieden+Kennedy, credited Gary Gilmore's last words as the inspiration for Nike's 'Just Do It' tagline.
Fact Check Score
None
Fact Check Weight
0
Web Consensus Score
90
Web Consensus Weight
50
Source Quality Score
85
Source Quality Weight
25
Llm Reasoning Score
80
Llm Reasoning Weight
25
Weighted Total
79
Evidence Summary
3 web sources corroborate the claim using medium-reliability evidence.
