Infact
56 / 100
Mixed Scotland

In 2007, Scotland spent $162,972 on a new tourism slogan, 'Welcome to Scotland.'

Infact verdict: Mixed (56/100).

The claim that Scotland spent $162,972 on a new tourism slogan 'Welcome to Scotland' is misleading. Evidence shows that the amount was spent on the entire advertising campaign, not just the slogan itself. The slogan was introduced in 2007, but the cost attributed to it is incorrect. The Ferret fact-check rated this claim as 'Mostly False.'

August 01, 2026 Language: en 2 claims analyzed
How is this score determined? →

Individual claims

45
Mixed Economics
In 2007, Scotland spent six months of research and $162,972 to create a new slogan to boost tourism.
The Ferret fact-check rated the claim as 'Mostly False,' indicating that the $162,972 was spent on the entire advertising campaign, not just the slogan. This evidence suggests the claim is misleading.
Fact Check Score None
Fact Check Weight 0
Web Consensus Score 40
Web Consensus Weight 40
Source Quality Score 40
Source Quality Weight 20
Llm Reasoning Score 50
Llm Reasoning Weight 40
Llm Reasoning Score Raw 50
Weighted Total 45
Evidence Summary 1 fact-check match (The Ferret: Mostly False), 1 web source
66
Mostly True Economics
The slogan created was 'Welcome to Scotland.'
The slogan 'Welcome to Scotland' was indeed introduced in 2007 as part of a tourism campaign. The evidence supports this claim as accurate.
Fact Check Score None
Fact Check Weight 0
Web Consensus Score 70
Web Consensus Weight 40
Source Quality Score 70
Source Quality Weight 20
Llm Reasoning Score 70
Llm Reasoning Weight 40
Llm Reasoning Score Raw 70
Weighted Total 66
Evidence Summary 1 fact-check match (The Ferret: Mostly False), 1 web source

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